CRM Manager (Email & Push, Analytics). Middle/Senior
Genesis Group AG
- Алматы
- Постоянная работа
- Полная занятость
Format: Full-timeAbout UsWe are a fast-growing digital product company with a million-strong user base worldwide . Our mission is to build long-term relationships with our users through relevant, personalized, and timely communication. We believe that CRM is more than just email and push — it’s about creating an exceptional user experience, increasing LTV, and maximizing retention .About the Role: CRM ManagerWe’re looking for an expert who will take full ownership of our current system: create, maintain, and enhance push and email campaigns, dive deep into the product, and take our CRM to the next level ✨. In this role, you will work with push and email communications, analyze data, and focus on boosting user engagement and conversions.✍ Key ResponsibilitiesPlan, launch, and optimize push & email campaignsMaintain and modify current campaigns and flowsWrite engaging copy for campaigns (with optional support from a copywriter)Develop new flows, segments, and one-off campaigns based on user behaviorConduct A/B tests and validate hypothesesAnalyze campaign performance (open rate, CTR, conversion, retention), identify growth opportunities, and iterateWork with internal tools + SendGrid (API & Marketing) + Stripo for template designWhat We’re Looking For2+ years of experience in CRM, preferably in digital productsKnowledge of basic HTML markupStrong analytical skills with campaign metrics (OR, CTR, CVR, retention)Understanding of segmentation principles, trigger flows, and user scenariosAbility to write short, clear, and engaging copy in Russian and English (C1+)Experience with HubSpot or similar CRM systems is a plusWhy Join UsFully remote work in a stable companyTeam that values initiative, transparency, and a systematic approachProduct with millions of active users and rich data to work withReal influence on processes, not just executionSwiss-based company. Yesim focuses on providing eSIM solutions that enable global mobile data connectivity without the need for traditional SIM cards. Their app allows users to connect to mobile internet services across over 200 countries, eliminating roaming fees and offering virtual phone numbers with built-in VPN technology for secure browsing
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