Content & Social Media Manager

• Develop compelling LinkedIn content for InvestBanq founders and executives, including thought leadership posts, industry insights,and personal brand narratives that align with corporate messaging and market positioning.
• Create long-form, engaging posts (500–1500words) that educate and inspire B2B audiences on AI in wealth management, FinTech trends, investment insights, and market analysis.
• Manage InvestBanq's official LinkedIn page, scheduling posts, engaging with comments, and optimizing content performance through analytics and algorithm understanding.

• Develop cohesive visual narratives for Instagram, including high-quality photography, carousel posts, Reels, and Storiesthat reflect InvestBanq's brand aesthetic andvalues.
• Create authentic content featuring InvestBanq founders, team members, and culture that humanizes the brand and builds community connection.
• Maintain consistent posting schedules,monitor engagement metrics, respond to DMsand comments, and adapt content based onperformance data and follower feedback.

• Oversee the complete video production process: scripting, shot planning, filming (on-location and in-studio), equipment management, editing, color grading, sound design, and post-production refinement.
• Develop and execute a content calendar for InvestBanq's YouTube channel, including educational series, founder interviews,market analysis videos, and product demos optimized for YouTube's algorithm and audience retention.
• Manage video titles, descriptions, tags,thumbnails, playlists, and audience targeting; analyze watch time and engagement metricsto continuously improve performance.

• Conceptualize and develop podcast episodes featuring InvestBanq insights, founder interviews, industry experts, and market trends relevant to wealth management and emerging markets.
• Manage full podcast production: guest outreach, interview scheduling, recording(audio/video), editing, mixing, and distribution across platforms (Spotify, Apple Podcasts,YouTube).
• Optimize podcast meta data, manage listener engagement, promote episodes across social channels, and build audience loyalty through consistent, high-quality releases.

• Create short-form, trend-forward TikTok content that educates and entertains younger audiences on finance, investing, and entrepreneurship while maintaining brand voice and authenticity.
• Demonstrate deep understanding of platform-specific algorithms (YouTube, Instagram,TikTok, LinkedIn) and use this knowledge to optimize content timing, format, hashtags, and engagement tactics.
• Stay current with emerging trends, viral formats, music, and cultural moments across all platforms; adapt InvestBanq messaging toremain relevant and shareable.

• Develop and maintain a monthly/quarterly content calendar aligned with business goals,seasonal trends, product launches, and key company milestones.
• Post content across LinkedIn, Instagram,TikTok, and YouTube on optimal schedules; engage with comments, messages, and community interactions; build community relationships and respond to sentiment.
• Track and report on content performance across all platforms using native analytics tools and third-party platforms; identify top-performing content and adjust strategy accordingly.
• Maximize ROI by adapting single pieces of content across multiple formats and platforms(e.g., YouTube video → Instagram Reels →TikTok → LinkedIn carousel).

• Minimum 2–3+ years of professional experience in content creation, social media management, video production, or digital marketing, preferably within FinTech, WealthTech, SaaS, tech, or media sectors.
• Proven ability to write engaging, platform-native copyfor LinkedIn (professional), Instagram (visual + caption), and TikTok (conversational, trend-aware); demonstrated portfolio of published content across multiple platforms.
• Hands-on experience with the full video production workflow, including filming, editing, color grading, sound design, and post-production tools (Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or equivalent); comfort withboth professional and run-and-gun shooting styles.
• Experience producing, editing, and managing podcasts or audio-first content; familiarity with podcast hosting platforms (Buzzsprout, Anchor,Transistor, etc.), distribution networks, and audience growth strategies.
• Deep understanding of how LinkedIn, Instagram,TikTok, and YouTube algorithms work; proven ability to optimize content for reach, engagement, and retention on each platform.
• Demonstrated ability to identify and leverage emerging trends, viral formats, and cultural moments; comfort with rapid iteration and experimentation.
• Excellent command of English (written and spoken); Russian language proficiency is highly advantageous. Ability to create culturally nuanced content for diverse audiences across Southeast Asia and Central Asia.
• Strong self-motivation, ability to manage multipleprojects simultaneously, comfort with ambiguity, and willingness to take ownership of content performance and improvement.
• Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve.
• Canva, Adobe Creative Suite (Photoshop, After Effects).
• Audacity, Adobe Audition, or similar DAWs.
• Google Analytics, native platform analytics (YouTube Analytics, Instagram Insights, TikTok Analytics).
• Later, Buffer, Hootsuite, or similar scheduling tools.
• Familiarity with AI-powered editing, transcription (Descript, OpusClip), and content generation tools to enhance efficiency.
• Excellent communication and collaboration; ability to work with founders, executives, and cross-functional teams; attention to detail; creativeproblem-solving; and strong editorial judgment.
• Experience managing creator communities or building engaged fan bases Familiarity with live streaming (YouTube Live, Instagram Live, TikTok Live). Basic copywriting and SEO knowledge for YouTube metadata optimization. Experience working in startups or fast-paced, resource-constrainedenvironments

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