Junior Trade Marketing Specialist Kenzo
LVMН P&C KAZAKHSTAN (ЛВМШ ПИ ЭНД СИ КАЗАХСТАН)
- Алматы
- Постоянная работа
- Полная занятость
- Chains windows and promo-zones decorations (4-5 deco periods per a year in 3 KZ main chains)
- Promo-zones and podiums in shopping malls
- spraying in and out of POS, spray-girls search
- trade incentive program / retailer’s sales-girls motivation programs and their results
- POS events preparation
- Ads announcement for POS,
- GWP
- Equipment development and control, merchandising and POSMs ordering control, productionEnsuring the effectiveness and profitability of brand trade - marketing activities.Analysis of brand trade marketing activities effectiveness based on the analysis of indicators ROIEnsure effective communication with the trade basing on brand’s requirements, presentation of the brand trade marketing plan to the retailers, participation in implementation negotiations and conduct of trade marketing activities and programs in retailers POS.Identify and implement merchandising products strategiesPreparation and regular review of trade-marketing budget with the Fin Department, control and management of actual expenses on activities aimed at stimulating sales and promotion of products to meet budgeted cost per month and per year.Brand advertising and product information placement coordination in POS, participation in advertising models creation for placement in stores.Reports, interaction and cooperation: timely information about all the major changes and events, activities and results of the brand trade marketing activities and its competitors in the local market.Perform the other activities directly related to the functions performed by labor.Sales analysis: by products, lines, POS, clients, regions etc.Sales modelingStock analysis, clients Stock recommendations development and controlCoordinate and manage the work of Brand BC`s, make-up artists, cosmetologists. Actively include team members to all Brand tasks, to which they could be helpful, or which could be delegated - TM activitiesExecution on behalf of the Employer's other actions relevant to the work performed by the function.Organization of marketing eventsRecruitment and hiring of staff for marketing campaigns and event supportPlanning and execution of Client Days based on client needsCoordination of Client Day schedules and discounts with partners and all retail chainsOrganization of events for clients and partnersPreparation of announcements for stores and other communication channelsDistribution of advertising and promotional materials to support the assortmentAdaptation, alignment of marketing plans for campaigns and presenting to HQReview, translation, and adaptation of brand presentations for BCManagement of incentive programs for partners and staffDevelopment and implementation of incentive programs for BCOrganizing events and contests to motivate client personnelPoint of sale management (merchandising)Store inspections and reporting to ensure brand and standard compliancePlacement of promotional zones in shopping centers and storesAdaptation of planograms for all retail locationsMerchandising control and correction of identified issuesReportingPreparation of reports on new launches and their performance for HQStock analysis and control of full assortment availability in storesSO, SI, and ranking reportsMonthly reports for HQWork summary reports (data collection from all departments)Monthly report on Customer Days and conducted activitiesDaily sales data collection and consolidation from BCBudget presentations for HQMonitoring competitor activity, analyzing their marketing strategies and initiativesCommunication management and event organizationTraining and teambuilding preparation and execution for employees and partnersMeetings organization with BC BSBMeetings organization with BC Viled & MAParticipation in cross-departmental meetingsOrder, logistics, and inventory managementControl over logistics processes (regional shipments, inventory, timely warehouse deliveries)Ordering and management of POS materials supplyForecasting POSM for clientsDocument flowCreation and management of orders (PO)Approval, uploading, and tracking of documents in IDOCSApproval of budgets and annexes for shopping mallsDaily issue discussion and problem solving with BCCollecting gifts for holidays, training sessions, birthdaysCollection and distribution of personal testersОптовая торговля широким ассортиментом товаров без какой-либо конкретизации
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