Culture Marketing Specialist

• Create an annual Culture Marketing plan and deliver on set targets.
• Realise selected culture marketing initiatives and projects as part of the overall marketing plan.
• Establish and maintain long-term culture and music and comedy platforms.
• Negotiate and secure relevant music rights to ensure all created content can be sufficiently utilised via our media business.
• Work closely together with field marketing, media network and brand department.

• Establish a rich network in the fields of culture in general and music in particular to be aware of new upcoming trends and movements.
• Establish a strong portfolio of key artists to work with on various projects and programmes within the World of Red Bull.
• Take care of an optimum usage of the Red Bull product in focused cultured playgrounds by Opinion Leaders and secure a perfect communication about the brand and the product.
• Find the right 3rd party events and support.

• Evaluating the results of the respective activities.
• Ensuring a qualitative approach of all opinion leader activities.

• Briefing and management of outside specialists/agencies.
• Controlling the realization of events and other relevant culture marketing activities.
• Budget responsibility for selected areas of the national program.

• Co-ordination of activities with On-Premise, Sport, Field Marketing and Media Network departments to maximize efficiencies and consumer impact.
• Liaison with international culture department for development of best practice.

• Working experience in a music/culture related environment, allowing a vast understanding of the culture landscape.
• Experience in dealing with artists and related entities (labels, management, etc.)
• Strong management skills: team of specialists, leading external agencies, freelances
• EDV (Word, Excel, Power Point, etc.)
• Interested and open to different cultural playgrounds. Creative and innovative mindset; open to new things.
• Well connected in different culture scenes and environments – good networker.
• Clear understanding of the global entertainment, music and culture industry, as well as a firm understanding of the youth culture market and scenes in the country.
• Fluency in English (verbal & written), Russian, Kazakh (preferable)
• Bachelor degree

HeadHunter