VP Marketing Kazakhstan

Carlsberg

  • Алматы
  • Постоянная работа
  • Полная занятость
  • 14 д. назад
Core responsibilities:Kazakhstan and export markets (Beer, Energy drinks, Pepsi and Lipton)Marketing/ Brand – Planning Strategy
  • Define and lead the company’s overall marketing strategy and vision, positioning brands effectively in Kazakhstan, Kyrgyzstan, Uzbekistan, and Export markets.
  • Develop 3-year portfolio strategy and annual category & brand plans for Kazakhstan, Kyrgyzstan, Uzbekistan, and Export markets (16 focus brands, 6 categories).
  • Develop and align Franchise 3-year strategy and annual operating plans (AOP) with PepsiCo International (PI) and Pepsi Lipton International (PLI).
Marketing/ Brand – Performance evaluation/ optimization
  • Follow up on development in brand profitability and volume.
  • Ensure excellent ATL (Energy) and BTL (Beer) activities linked to sales growth and profitability.
  • Continuously optimize all processes regarding brand marketing activities & expenditures
  • Adapt global creative campaigns and develop local seasonal/occasional campaigns, including creative, production, and tenders.
  • Develop and Manage brand-marketing and COOP budgets for CBKZ, PI, and PLI portfolio.
  • Set and oversee media strategy and manage communication mix for optimal impact.
CBKZ Management Team
  • Develop and drive strategic and commercial agenda of Carlsberg Kazakhstan
  • Actively contribute to relevant management meetings and meetings with customers, suppliers and partners.
Business development
  • Drive regional innovation and NPD strategies (incl. Franchise) across Kazakhstan, Kyrgyzstan, Uzbekistan, License and Export markets.
  • Analyse market and identify potential opportunities.
  • Oversee launch planning/ implementation and support activities for range extensions.
Develop team and organisation.
  • Develop strong Marketing team with a focus on a right talent and competencies, ensuring talent pipeline and succession planning for the Marketing function.
  • Participate in the development of creative PR-initiatives.
  • Participate in relevant Carlsberg Group forums for best practice sharing/ implementation.
What we’re looking for:
  • University graduate, and major in Marketing / MBA is preferred
  • 10+ years Marketing experience with min 6 years of marketing development/ channel/trade marketing experience, ideally in FMCG sector
  • Good command of English language, Russian is a strong advantage.
  • In-depth KZ, UZ, KG market insight with strong business acumen and commercial thinking is a great advantage; ability to develop a business growth strategy linked to the overall business strategy
  • Innovative and creative person
  • Extensive experience in corporate business, including of working together with advertising, media and promotion agencies
  • Solid analytical skills and planning/ organizing attitude
  • Strong P&L orientation with sharp business acumen
  • Ability to make sound and timely judgment in fast moving and uncertain environment
  • Ability to work in multi cultural environment
  • Strong leadership and engagement skills
Пивоваренная компания Carlsberg Kazakhstan, часть международной Carlsberg Group.Компания была основана в 1998 году, а с 2008 года входит в международную Сarlsberg Group, которая является третьей крупнейшей пивоваренной компанией в мире.Каждый день мы стремимся к совершенству. Мы не просто варим пиво, мы создаем лучшее будущее для всех нас.Сегодня тысячи сотрудников уже развивают богатое наследие Carlsberg Group в 150 странах мира. Станьте и вы частью команды единомышленников, которых объединяют единая цель, гордость и вера в успех.2024 - Carlsberg становится новым партнером PepsiCo в Казахстане и Кыргызстане!Будь лучшим с лучшими – присоединяйся к Carlsberg Kazakhstan!

HeadHunter