CRM-specialist

BSH

  • Алматы
  • Постоянная работа
  • Полная занятость
  • 8 д. назад
Responsibilities:Collect Consumer Data:
  • Ensure accurate and compliant collection of consumer data from various touchpoints: Kaspi, offline stores, online website, and lead generation campaigns.
  • Gather and validate customer information from both online and offline sources.
  • Maintain data quality standards and ensure compliance with local legislation and company policies.
  • Identify new opportunities to enrich consumer profiles.
Maintain and Manage Consumer Data in CRM Database:
  • Control data accuracy and completeness in the CRM system.
  • Develop and maintain segmentation models for targeted communication.
  • Regularly update and clean CRM databases.
  • Build and manage customer segments based on behavior, demographics, and other factors.
Elaborate CRM Concept and Activities Plan:
  • Plan CRM campaigns and initiatives within approved budget allowances.
  • Develop detailed CRM activity plans and timelines.
  • Estimate costs and ensure alignment with budget constraints.
Execute CRM Activities:
  • Implement CRM campaigns and activities according to the roadmap.
  • Coordinate cross-functional execution (GTM, sales, finance, etc.).
  • Set up and deploy email, SMS, and loyalty campaigns.
  • Manage campaign workflows and monitor performance.
Data Analytics, Reporting, and Continuous Improvement:
  • Track and analyze CRM performance.
  • Recommend improvements based on insights.
  • Create regular CRM reports and dashboards (KPIs, campaign results, etc.).
  • Identify and implement process improvements for CRM efficiency and effectiveness.
Requirements:
  • Minimum of 5 years of experience in CRM.
  • Proficiency in working with CRM systems and analytical tools.
  • Experience in retention strategies and loyalty programs
  • Strong data processing skills and attention to detail.
  • Ability to organize and plan workflows effectively.
  • Knowledge of segmentation techniques and targeted communication.
  • Team player with the ability to coordinate cross-functional projects.
Preferred Qualifications:
  • Experience in e-commerce, retail, or service industries.
  • CRM or loyalty certification.
  • Familiarity with digital marketing, SAP marketing cloud and automation tools.
BSH Home Appliances is one of the world's leading home appliance companies and the largest home appliance manufacturer in Europe.With an extensive portfolio of 14 brands, BSH manufactures appliances for a wide range of consumer needs. Alongside the global brands Bosch, Siemens, Gaggenau and Neff, the brand portfolio also includes local brands such as Local Heroes Thermador, Balay, Coldex, Constructa, Pitsos, Profilo, Ufesa and Zelmer, as well as the Label Brands Junker and Viva.Leading the way all over the world.Founded in 1967, BSH was established as a joint venture between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich). BSH has been under the sole ownership of Bosch Group since January 2015.Over the past 50 years, BSH has grown from a German exporter into the world's second-largest home appliance manufacturer, with more than 61,800 employees worldwide. BSH has continuously expanded its global network of employees over the last few years and now has employees on all five continents.In 2017, BSH increased its revenue to around 13.8 billion euros. BSH produces the entire range of modern home appliances at 43 factories worldwide. The product portfolio now includes cookers, ovens and extractor hoods, dishwashers, washers and dryers, fridges and freezers to small appliances such as vacuum cleaners, coffee machines and food processors.With Home Connect, BSH offers the world’s first cross-brand smart home hub which works with and supports the rapidly growing ecosystem of connected home appliances and customer-centric services for a special future experience in the kitchen.In 2017, the independent Top Employers Institute awarded BSH the International "Top Employer Europe"​ title for the fourth time in a row. We were also certified as a “Top Employer Asia Pacific” and a “Top Employer USA”.BSH is a Trademark Licensee of Robert Bosch GmbH and Siemens AG for the brands Bosch and Siemens.BSH in KazakhstanBSH in Kazakhstan till 2016 was presented by representative office of BSH Ev Aletleri Sanayi ve Ticaret A.S. (Turkey), since April 2016 it presented by BSH Home Appliances LLP.https://www.youtube.com/watch?v=yTQDfnOvKq8&feature=youtu.be

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