Head of Aviation Marketing

Международный Аэропорт Алматы

  • Алматы
  • Постоянная работа
  • Полная занятость
  • 2 д. назад
Founded in 1935, Almaty International Airport is the largest air gateway in Kazakhstan and, since 2020, has been part of TAV Airports, a member of the Groupe ADP – the world’s leading airport management platform operating in 29 countries.Our mission – connecting CIS countries to the world through a seamless, world-class travel experience.Our vision – by 2030, to become Asia’s most desired gateway with the largest number of destinations in Central Asia, delivering innovative travel and cargo experience, and driving sustainable growth for local communities.Our values – Safety & Responsibility, Customer & People Centricity, Innovation & Agility, Collaboration & Transparency, Excellence & Passion.We are committed to operational excellence, customer satisfaction, and continuous innovation, while upholding the highest standards of safety, sustainability, and service quality.Strategic Marketing Planning and Execution
  • Develop and execute a comprehensive marketing strategy to promote the airport’s services, enhance brand recognition, and attract both local and international airline partnerships.
  • Lead campaigns that elevate customer experience, drive passenger engagement, and highlight the airport as a preferred hub in the region.
Revenue and Sales Management
  • Set annual revenue targets and sales strategies to increase the airport’s non-aeronautical revenue streams, including retail, food & beverage, advertising, and parking services.
  • Implement and monitor sales initiatives for various business lines, including corporate partnerships, airline collaborations, and customer loyalty programs.
Market Research and Analysis
  • Conduct market analysis and competitor benchmarking to stay ahead of trends, identify growth opportunities, and optimize pricing and service offerings based on passenger demand.
  • Use data-driven insights to shape marketing and sales initiatives, ensuring alignment with the airport’s overall commercial objectives.
Airline Partnership Development
  • Build and maintain strong relationships with airlines, providing tailored incentives and marketing support to increase route development, flight frequencies, and new destination launches.
  • Lead negotiations with airline stakeholders to enhance offerings, ensuring the airport remains a competitive choice for carriers.
Brand Management and Communications
  • Oversee brand positioning, ensuring consistent messaging across all channels and enhancing brand image in line with passenger expectations.
  • Manage digital, social media, and traditional marketing channels to improve visibility, reach, and passenger engagement.
Customer Experience Enhancement
  • Design and implement programs aimed at improving passenger satisfaction, including loyalty programs, premium services, and amenities.
  • Collaborate with internal teams to enhance touchpoints throughout the passenger journey, from check-in to departure, ensuring a seamless experience.
Cross-functional Collaboration
  • Work closely with operations, finance, and customer service departments to ensure integrated marketing and sales efforts and alignment on revenue goals.
  • Partner with the innovation and IT teams to incorporate digital solutions that enhance the passenger experience, including mobile apps, kiosks, and loyalty programs.
Budget and Financial Management
  • Oversee the budget for the marketing and sales department, optimizing expenditures to maximize return on investment and achieving revenue targets.
  • Track and analyze financial performance metrics, adjusting strategies to achieve or exceed budget goals.
Team Leadership and Development
  • Lead, mentor, and develop a high-performing marketing and sales team, fostering a culture of innovation, accountability, and excellence.
  • Set team KPIs, conduct performance reviews, and provide growth opportunities for team members.
Reporting and Stakeholder Communication
  • Regularly report on marketing and sales performance metrics, revenue growth, and strategic initiatives to senior leadership and key stakeholders.
  • Provide strategic insights and recommendations to support decision-making at the executive level.
Qualifications
  • Bachelor’s degree in Marketing, Business, Aviation Management, or a related field
  • 7+ years of experience in marketing, sales, or business development, with a minimum of 2 years in a head role within the aviation or airport industry.
  • Proven track record of driving revenue growth and achieving sales targets in a commercial aviation setting.
  • Excellent written and verbal communication skills
  • Strong negotiation skills, customer-focused attitude, and ability to manage complex client relationships.
  • Strong understanding of airport operations, airline partnerships, and passenger experience enhancement strategies.
  • Background in aviation is required
What do we propose to you
  • Employment in accordance with the Labor Code of the Republic of Kazakhstan
  • Office location - Almaty International Airport
  • Work schedule 5 days per week, working hours from 8.00 to 17.00 (lunch break from 12.00 to 13.00)
  • Free lunches
  • Hybrid work after probation period (working from home up till 5 days per month upon Line Manager's approval)
  • Annual paid leave of 24 calendar days (+1 day for birthday after 1 year employment)
  • Annual bonuses on performance results
  • Medical Insurance after Probation period
  • Shuttle bus (13 routes)
  • Trainings, e-Learning Academy, and other online/offline platforms
Join our team today and become a vital part of our global airport family, comprising dedicated professionals who work together to ensure a future of seamless travel experiencesКак всё начиналось:Аэропорт был создан в 1935 году.До 1990 года входил в состав Казахского Управления Гражданской Авиации. 26 апреля 1991 года реорганизован в "Аэропорт Алма-Ата".В 1994 году преобразован в АООТ "Аэропорт Алматы", правопреемником которого является в настоящее время АО "Международный Аэропорт Алматы".С 2020 года Международный аэропорт Алматы вошёл в состав турецкого холдинга TAV Airports.TAV Airports предоставляет комплексные услуги во всех областях деятельности аэропортов и присутствуют в 15 аэропортах по всему миру. Холдинг TAV Airports, входящий в группу ADP (Франция), является частью ведущей глобальной платформы управления аэропортами, который оперирует в 109 аэропортах.Наше видение - быть новаторской и ведущей компанией по эксплуатации аэропортов в целевых регионах: Европе, России и СНГ, Ближнем Востоке, Африке и Индии.Наша миссия - создавать максимальную ценность для всех заинтересованных сторон в работе аэропорта с помощью нашего клиентоориентированного подхода к управлению.Наши корпоративные ценности:Профессионализм: Мы выполняем свои обязанности с максимальной тщательностью и по самым высоким стандартам, внимательно следя за глобальными событиями, связанными с нашим сектором. Во всех наших профессиональных отношениях мы считаем приоритетом работу.Уважение: Мы действуем в соответствии с этическими стандартами как фундаментальным правилом, уделяя первостепенное внимание уважению к людям, окружающей среде, законам и правилам. Мы действуем честно, прозрачно, справедливо и ответственно во всех наших начинаниях.Динамизм: Приняв принцип динамичного и гибкого подхода к работе, мы действуем эффективно и ориентированы на результат, независимо от обстоятельств. Всегда оставаясь в курсе окружающей среды и преобладающих условий, мы быстро реагируем и адаптируемся к изменениям.Инновации: Мы постоянно создаем возможности для улучшения и инноваций во всех процессах, уделяя особое внимание удовлетворенности клиентов. Понимая, что наше отличие связано с инновационными практиками, мы прилагаем все усилия, чтобы наши услуги были современными и креативными.

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