Lead Consumer Insights KZ & CAS

Philip Morris International Посмотреть все вакансии

  • Алматы
  • Постоянная работа
  • Полная занятость
  • 21 д. назад
Be a part of a revolutionary changeAt PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.For our team based in Almaty (Kazakhstan) we are looking for a Lead Consumer Insights Analyst.In this role you will lead projects and deliver integrated business and consumer insights across CC/ SFP category. This role is required to do adhoc projects across product categories, own the whole brief writing, agency management, stakeholder management and delivering final report to wide audience across commercial and other functions. Ensuring that during the insight delivery process they have integrated information from adhoc studies, global trackers, other analytics source like data products, commercial data etc.Your ‘day to day’:
  • Lead the project management and delivery of customised research projects for SFP categories and tactical projects for RRP deployment.
  • Manage the integrated reporting of insights from Prevalence, NCPT, Adoption Tracker, BEA . This includes helping global team on setting right sample structure, FW timings - not doing this on behalf of the global tracker team, but helping them to fine tune the proposal based on local market knowledge.
  • Lead the project management and delivery of customised research projects for CC category and tactical projects for CC deployment. It includes projects like WOT, product Test, running CC BEA Research
  • Guide local stakeholders on FFWD projects and call-back programs to strengthen consumer centricity in the local affiliate organization while ensuring proper interaction with consumers.
  • Lead and manage partner agencies in research project execution and analysis by (1) ensuring that all agency personnel involved undergo PMI 40/41 and other necessary trainings, (2) providing detailed briefings for every project from the start, (3) producing collaborative analysis plans that are informed by existing and/or new knowledge/frameworks.
Who we are looking for:
  • Higher education;
  • At least 5 years of market research experience in tobacco industry - client side OR minimum 7 years cross-category market research experience - client or agency side
  • Advanced level of English is preferable.
  • It would be an asset if you have: Quantitative and qualitative research design and analysis. Presentation and communication skill. Negotiation Skills. Familiarity with Power BI, Google Analytics and other data anaytics tool
What we offer:
  • An opportunity to pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress;
  • An opportunity to build an international career and for cross-functional moves;
  • Extended social package: life insurance, insurance from critical illnesses, additional payment for preschool development of children, participation in the Employee Assistance Program (financial, psychological and legal consultations) for employees and family members, and much more;
Philip Morris Kazakhstan is the holder of Top Employer Kazakhstan & Global award for 10 consecutive years as well as the only Equal Pay certificate holder in Kazakhstan, which proves our commitment to highest working standards.*Relocation support is not available for this job

Philip Morris International