Growth Lead

Mad Devs

  • Нур-Султан
  • Постоянная работа
  • Полная занятость
  • 19 ч. назад
This isn’t just another salesperson role.This is a call for a partner who thrives on turning complex products into stories people want to hear - and buy.Optux AI is a server-side experimentation and personalization platform running on Cloudflare Workers.It empowers teams to run server-side A/B tests, split experiments, and SEO-safe personalization directly on Cloudflare Workers - ensuring zero impact on page speed, security, or SEO performance.Our niche is well-defined, and the product delivers real value - but the onboarding isn’t plug-and-play.Optux AI requires a thoughtful, technical setup process. That’s why we’re not looking for someone just to run campaigns.We’re looking for a Growth Lead who can shape the narrative, guide adoption, and build scalable, sustainable growth from the ground up.Responsibilities:Discovery & Outreach
  • Identify and segment key target audiences, including startups and teams operating on Cloudflare
  • Plan and execute structured outreach campaigns to generate qualified leads and partnerships
  • Represent Optux AI through podcasts, interviews, and relevant community discussions
  • Build and maintain a professional network that contributes to product awareness and business growth
Content & Communication
  • Translate complex technical concepts (server-side testing, Cloudflare Workers, SEO-safe experimentation) into clear and compelling narratives
  • Develop content strategies across multiple formats — including video explainers, product case studies, articles, and email campaigns
  • Design and publish simple, conversion-oriented landing pages using Framer or similar tools
  • Manage all social media channels, ensuring consistent messaging and brand alignment
Activation & Growth
  • Re-engage users who registered but have not completed onboarding or activation
  • Plan and optimize targeted, cost-effective advertising campaigns across relevant platforms and professional communities
  • Collaborate closely with product and engineering teams to ensure that marketing communication aligns with product improvements and the roadmap
  • Consistently translate technical value into clear business benefits for decision-makers
Hypothesis & Experimentation
  • Formulate and validate data-driven growth hypotheses
  • Use AI-driven tools to streamline content creation, automation, and market research workflows
  • Develop scalable, repeatable growth processes that can be continuously measured and improved
Our expectations:
  • Growth Marketing: 2+ years in B2B or startups, with proven success driving user acquisition and activation
  • Outbound & Communication: Comfortable with direct outreach, cold messaging, and public speaking (podcasts, demos, communities)
  • Content & Storytelling: Strong ability to craft narratives that convert complex tech into business value
  • Self-Management: Independent, structured, and proactive. No micromanagement - just ownership
  • Technical Literacy: Basic understanding of web infrastructure (bonus if familiar with Cloudflare)
  • AI Power User: Experienced in using LLMs and other tools to scale workflows
  • Language Skills: Fluent in English (C1) and Russian (B2+)
Why Join usAt Mad Devs, you will be part of a company that values creativity, strategic thinking, and continuous improvement. You will work on meaningful projects that impact millions of users worldwide alongside a talented and supportive team. By joining our team, you will have the opportunity to make a real impact, grow your career, and contribute to developing cutting-edge solutions in the world of backend engineering.Мы - команда для разработки и администрирования крупных IT продуктов. Специализируемся на проектах, требующих индивидуальных технических решений.Наша цель - долгосрочное стратегическое сотрудничество с клиентами и оказание услуг в сфере IT. На рынке СНГ и за его пределами работаем более 13 лет. За это время разработали ряд крупных сервисов, которые администрируем и сегодня.Делаем свою работу надежно и с любовью.

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