Lifecycle Manager

Казахстан
Контрактная работа
Полная занятость

6 ч. назад
Быстрый отклик

Renmoney is a digital finance company on a mission to make financial inclusion simple and human. We help people and small businesses in Nigeria access loans, build savings, and manage money with clarity and confidence.We’re hiring a hands-on Lifecycle Marketing Manager to build and scale data-driven journeys that activate, engage, and retain customers across Renmoney’s products (Loans, Savings, Debit Card, and more). You’ll own end-to-end campaign execution in Customer.io (or similar), drive rigorous experimentation, and collaborate with Product, Data, Growth to improve LTV, retention, and reactivation.What You’ll Do

Own multi-channel lifecycle programs across email, push, SMS, WhatsApp, and in-app - from onboarding through win-back.
Develop segmentation frameworks (persona, behavioral, lifecycle stage) and trigger-based journeys that personalize at scale.
Build and operate in Customer.io (or similar): journeys, data requirements, QA, frequency caps, and governance.
Run an experimentation program (A/B, multivariate, holdouts) to improve conversion, retention, LTV, and campaign ROI.
Measure and report performance: cohort retention, funnel conversion, attribution; maintain clear dashboards and insights.
Collaborate with Product, Data, Growth to align messaging, data quality, and regulatory needs.
Write and edit channel-ready copy and provide clear briefs to content/design; maintain tone of voice and brand standards.
Maintain operational excellence: naming conventions, event/attribute hygiene, deliverability, and preference management.

Requirements

2+ years in Lifecycle/CRM/Retention or Growth Marketing (fintech or financial services is a plus).
Proven hands-on experience with Customer.io or comparable platforms (Braze / Iterable / Klaviyo).
Analytical skills: ability to segment data, conduct basic analysis, and understand attribution; familiarity with analytics/BI tools (e.g., Mixpanel, PowerBI) and spreadsheets.
Excellent written English with copywriting and editorial ability for short- and long-form communications.
Solid project management, stakeholder communication, and cross-functional collaboration skills.

Nice to Have

Experience with mobile engagement, WhatsApp Business, and deliverability best practices.
Knowledge of experiment design and statistical interpretation.
Familiarity with attribution (e.g., AppsFlyer)
Understanding of the Nigerian consumer landscape.

Benefits

Remote work from anywhere in the world

Performance bonus, paid vacations and day-offs, personal development plan
Ownership of a core growth lever within a collaborative, data-driven team
Modern marketing technology stack and support from Product, Data, and Design.
Purpose: shape the future of fintech in Nigeria with products that reach millions, backed by a competitive salary
Growth: thrive in a fast paced work environment with flexibility, collaboration, and access to cutting-edge tools
Join a diverse, inclusive team where all voices are valued, and professional growth is a priority.

Renmoney