Trade marketing lead specialist

BSH

  • Алматы
  • Постоянная работа
  • Полная занятость
  • 16 д. назад
Requirements
  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in trade marketing, BTL marketing preferably within the consumer goods industry.
  • Strong analytical skills with the ability to interpret market data and consumer insights.
  • Excellent communication and presentation skills, with the ability to effectively collaborate with cross-functional teams and external partners.
  • Creative mindset and ability to think strategically to develop innovative trade marketing solutions.
  • Excellent project management skills with the ability to prioritize, multitask and meet deadlines.
  • Proficient in Microsoft Office, particularly Excel and PowerPoint.
  • Knowledge of retail and distribution channels, merchandising principles, and trade marketing best practices.
Responsibilities
  • Develop and execute trade marketing strategies and plans to support the company's sales goals.
  • Collaborate with sales teams to understand market trends, customer needs, and competitor activities to identify opportunities for growth, to develop trade marketing programs that align with customer needs and drive sales
  • Create and manage trade marketing campaigns, promotions, and incentives to drive product awareness, trial, and purchase.
  • Collaborate with the creative team to develop impactful point-of-sale (POS) materials, trade show displays, and merchandising tools.
  • Production and maintenance of brand stores
  • Planning and budget control for Point of sales and BTL activities
  • Search and cooperation with service providers (agencies, designers, promoters, etc.)
  • Create engaging and impactful BTL marketing materials, such as brochures, flyers, signage, and promotional merchandise.
  • Periodical analysis and follow up of accounts summary, invoices and payments related with the marketing activities (accruals, СAPEX budget, etc.)
Conditions
  • Home office -1 day per week
  • Address- Koktem-1
  • 3 additional days of vacation
  • Mobile connection is covered by employer
  • Medical insurance
  • Partial cover sport expenses
  • Friendly team and warm team events
BSH Home Appliances is one of the world's leading home appliance companies and the largest home appliance manufacturer in Europe.With an extensive portfolio of 14 brands, BSH manufactures appliances for a wide range of consumer needs. Alongside the global brands Bosch, Siemens, Gaggenau and Neff, the brand portfolio also includes local brands such as Local Heroes Thermador, Balay, Coldex, Constructa, Pitsos, Profilo, Ufesa and Zelmer, as well as the Label Brands Junker and Viva.Leading the way all over the world.Founded in 1967, BSH was established as a joint venture between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich). BSH has been under the sole ownership of Bosch Group since January 2015.Over the past 50 years, BSH has grown from a German exporter into the world's second-largest home appliance manufacturer, with more than 61,800 employees worldwide. BSH has continuously expanded its global network of employees over the last few years and now has employees on all five continents.In 2017, BSH increased its revenue to around 13.8 billion euros. BSH produces the entire range of modern home appliances at 43 factories worldwide. The product portfolio now includes cookers, ovens and extractor hoods, dishwashers, washers and dryers, fridges and freezers to small appliances such as vacuum cleaners, coffee machines and food processors.With Home Connect, BSH offers the world’s first cross-brand smart home hub which works with and supports the rapidly growing ecosystem of connected home appliances and customer-centric services for a special future experience in the kitchen.In 2017, the independent Top Employers Institute awarded BSH the International "Top Employer Europe"​ title for the fourth time in a row. We were also certified as a “Top Employer Asia Pacific” and a “Top Employer USA”.BSH is a Trademark Licensee of Robert Bosch GmbH and Siemens AG for the brands Bosch and Siemens.BSH in KazakhstanBSH in Kazakhstan till 2016 was presented by representative office of BSH Ev Aletleri Sanayi ve Ticaret A.S. (Turkey), since April 2016 it presented by BSH Home Appliances LLP.https://www.youtube.com/watch?v=yTQDfnOvKq8&feature=youtu.be

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