Consumer Market Intelligence Manager

Лореаль Казахстан

  • Алматы
  • Постоянная работа
  • Полная занятость
  • 11 д. назад
Following strategic emphasis on deep dive into local consumers and market we open a vacancyConsumer Market Intelligence Manager, Central Eurasia based in Almaty.Working under the supervision of the Brand Business Leader and in close collaboration with brand marketing and media team, CMI manager will be responsible for driving data-informed decision-making by transforming complex market, consumer, and competitive insights into clear strategic recommendations. This role bridges marketing, sales, and category teams to ensure that business strategies are grounded in a deep understanding of consumer behavior, market dynamics, and brand performanceMain responsibilities include:
  • Lead market analysis using syndicated data (e.g., Nielsen, Euromonitor, etc) and internal performance metrics.
  • Lead Brand Health tracking reports to deepen understanding brand metrics and opportunities to drive key brand KPI’s
  • Identify emerging consumer trends, category growth opportunities, and competitive threats.
  • Deliver actionable insights to support brand strategy, innovation, pricing, and go-to-market plans
  • Manage research projects (quantitative and qualitative) to deepen understanding of consumer motivations and preferences.
Partner cross-functionally with marketing, trade, and finance to optimize portfolio and channel performance.Critical competencies:
  • 1year+ of relevant CMI experience
  • Team player, strong analytical skills, result oriented and initiativ
  • Good command of Excel
  • English - Upper-intermediate
The world leader in beauty, L’Oréal is present in 140 countries on five continents.Our 34 international brands include Kiehl’s, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Clarisonic, Maybelline New York, Essie, Kérastase, Biotherm, Shu Uemura, Viktor&Rolf, Maison Margiela, Urban Decay, Redken, Vichy, La Roche-Posay, Diesel, Garnier, L’Oréal Paris, and more.For more than a century, L’Oréal has devoted itself solely to one business: beauty. The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity.We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.If you are ready to take charge of your career and join us on our quest for the next billion consumers, then please follow L’Oréal for regular updates and an inside look at our beauty business.L’Oréal key numbers:- 1st cosmetics group worldwide
- €25.84 billion euros sales
- 473 patents registered by our research team in 2016
- 89,300 employees from 162 different nationalitiesAwards and Recognitions:- One of the “World’s Most Ethical Companies” by Ethisphere Institute in 2016
- Top 50 “Best Global Brands” by Interbrand for 2013
- Top 30 “World’s Most Valuable Brands” by Forbes for 2013
- Top 25 most attractive employers worldwide by Universum for 2013

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