Responsibilities:1. PR Strategy & Brand SOV ManagementDevelop and execute annual PR strategies, manage media relations, and lead press conferences, interviews, and crisis communications.Monitor industry sentiment, establish early-warning mechanisms, and rapidly respond to negative PR with solutions.Create high-impact campaigns around key brand milestones (e.g., product launches, promo, company announcements) to boost media exposure and positive sentiment.2. KOL/KOC managementResource Integration: Build a multi-tiered KOL/KOC matrix (macro/micro/nano-influencers) across platforms (Instagram, Threads, TikTok, YouTube, Facebook, Telegram), focusing on tech, consumer electronics,lifestyle etc. categories.Performance Marketing: Oversee collaborations from content ideation (unboxing/reviews/storytelling) to ROI tracking, ensuring brand alignment and quality control.Data-Driven Optimization: Deliver regular KOL performance reports (impr, views, engagement, conversion rates) to refine resource allocation.3. Co-brandingsLead co-branding, celebrity/IP partnerships, and show/movie placements, pop-up events.Explore new communication methods like AIGC content, global influencer marketing4. Team & Resource ManagementManage internal/external teams (PR agencies, MCNs), optimize budgets, and ensure execution efficiency.Build and maintain media databases, KOL pools, and industry resources.Requirements:Mandatory QualificationsExperience: 3-5 years in PR or influencer marketing; deep understanding of the tech/3C industry.Resources: Strong media and KOL networks; celebrity and goverment cooperation experience is a plus.Tools: Proficiency in sentiment analysis (e.g., Meltwater) and social analytics tools (e.g., HypeAuditor).Core CompetenciesStrategic Thinking: Translate brand objectives into actionable communication plans.Negotiation: Secure cost-effective partnerships (e.g., barter deals).Agility: Execute trend-jacking campaigns within 48 hours.Data Fluency: Leverage insights with data.Will be better if:You are familiar with global PR/influencer marketing (TikTok, Instagram);Have basic content production skills (scriptwriting, short-video planning). Terms:Competitive salary + annual bonus;Сomfortable office near the metro station;Health insurance;Work with a globally developer and manufacturer of consumer electronics and related software team.Xiaomi was founded in 2010 by serial entrepreneur Lei Jun, who believes that high-quality technology doesn't need to cost a fortune. We create remarkable hardware, software, and internet services for and with the help of our Mi fans. We incorporate their feedback into our product range, which currently includes cutting-edge devices such as Mi Mix, Mi 6, Redmi Note 4, Mi TV, Mi Band and other accessories. With hundreds of millions of handsets sold across dozens of countries, Xiaomi is expanding its footprint across the world to become a global brand.As a team, we share the same relentless pursuit of perfection, constantly refining and enhancing our products to create the best user experience possible. We are also fearless in testing new ideas and pushing our own boundaries. Our dedication and belief in innovation, together with the support of Mi fans, are the driving forces behind our unique Mi products.Xiaomi была основана в 2010 году предпринимателем Лэй Цзюнем. Девиз компании: «Инновации для каждого». Мы считаем, что высококачественные продукты, созданные с использованием передовых технологий, должны быть доступны каждому. Мы создаем замечательные аппаратные средства, программное обеспечение и интернет-услуги для и с помощью наших поклонников бренда Mi.Мы учитываем их отзывы в нашей линейке продуктов, в которую в настоящее время входят смартфоны Mi и Redmi, телевизоры Mi и телевизионные приставки, маршрутизаторы Mi и продукты Mi Ecosystem, включая продукты для умного дома, портативные электронные устройства и другие аксессуары. Компания Xiaomi представлена в более 70 странах и регионах и расширяет свое присутствие во всем мире, чтобы стать глобальным брендом.