
Marketing & Growth Manager (They/She/He)
- Алматы
- Постоянная работа
- Полная занятость
- Lead and own Growth end-to-end strategy and execution of Central Asia markets at Glovo (Kazakhstan and Kyrgyzstan).
- Define Glovo local Marketing strategy, adapting global playbook to local needs.
- Understand local media landscape and define the right mix of digital/non-digital investment to maximize user base growth within the agreed CAC (Cost of Acquisition) targets.
- Own the Marketing budget and use it efficiently and wisely.
- Track and monitor key Growth and Content metrics providing the appropriate visibility to HQ, the General Manager and the Regional Marketing Director.
- Apply your expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how our users interact with both our consumer and business products, identify growth opportunities, and execute on projects to drive growth and engagement.
- Define promotional, pricing and point of sale strategy.
- Manages the country's marketing & growth team
- Establishes meaningful business relationships on behalf of the business (Top partners, Media agency, Social Media agency, PR agency, etc).
- Works together with Pricing, CRM, Performance Marketing, Brand & Comms teams in HQ to get the local message through.
- As a minimum, a Bachelor's / University degree in Business, Engineering, or Computer Sciences is required. A Master's or MBA is a strong plus.
- Min +5 years of experience in a leading FMCG company or in the E-commerce sector performing in a role of similar or larger responsibilities.
- Proven track record of delivering business growth, experience defining investment strategy, and executing integrated marketing campaigns across digital and non-digital channels.
- You are aligned with our company values and enact them both in your personal and professional life.
- Effective English written and communication skills.
- Russian is a plus.
- Highly analytical and comfortable dealing with high growth and complex business challenges.
- Strong consumer understanding skills.
- Have a deep understanding of paid, owned, and earned media channels, being comfortable tracking and reporting on established performance marketing KPIs.
- 🌟 An enticing equity plan that lets you own a piece of the action.
- 💪 Top-notch private health insurance to keep you at your peak.
- 🍔 Monthly Glovo credit to satisfy your cravings!
- 🏖️ Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!
- 👪 Enhanced parental leave, and office-based nursery.
- 🧠 Online therapy and wellbeing benefits to ensure your mental well-being.