Brand Manager – Beverages Franchise Kazakhstan, Kyrgyzstan and Mongolia

Алматы
Постоянная работа
Полная занятость

20 д. назад

The opportunity:Kazakhstan, Kyrgyzstan and Mongolia PepsiCo Beverages business is big and important to European Franchise Operations. We were and will be a key growth contributor to PepsiCo business in the upcoming years.You will lead a multi-million business and marketing organization for sustainable and profitable growth in collaboration with our bottling partner. You will shape the future by finding growth opportunities from a consumer insight to the in-market realization. You will use your creativity to connect with local consumers by leveraging global communication assets and developing local ones. You will work with multicategories: Carbonated soft drinks, Energy drinks and others.As a member of a diverse and dynamic Europe Beverages Franchise team:

you learn a lot
you can make the difference
you advance your career

The role in Franchise will give you an opportunity to:

Own business relationships and build Win-Win solutions with our bottlers
Demonstrate a strategic approach to business development
Build deep expertise on our Franchise system

Key responsibilities:- Supports development and execution of brand strategies and marketing plans for assigned brands, maximizing existing knowledge/learning from PepsiCo system (including Brand, Innovation, Portfolio management, PPA, Design, Activations, Campaigns, Promo & pricing) in collaboration with the bottling partner.- Lead the execution of AOP plans to ensure delivery of set KPIs with the cross functional team and bottler.- Develop communication strategy, implement it (including creative development, digital strategy, media strategy, total connection planning, PR).- Support innovation projects through the stage gate process.- Collaborate with PepsiCo internal team and the bottler’s Marketing and Commercial teams to achieve the above objectives.- Lead alignment of marketing activities with bottler partner and supervise execution ensuring delivery of aligned activity KPIs.- Effectively managing the brands budget, and ensure compliance with all controls.Requirements:- Marketing experience 3+ years incl. 1+ years of Brand Management Role.- Fluent Russian and English languages, Kazakh is good benefit (but not mandatory).- Experience in Beverages is a plus.- Strategic planning.- Brand, category management, product and brand development, ATL and BTL activities planning and execution.- Strong execution and project management skills.- A high level of self-motivation, initiative, and leadership, with the ability to work independently and as part of a team.- Communication and interpersonal skills, cross functional team managements skills.- People, marketing and cross functional team management skills.- Good analytical and problem solving skills.- Good understanding of marketing processes and marketing expertise. Conditions:- Working in an international company with developed corporate values and standards.- Official registration in the staff of the company.- Stable salary, annual salary increase based on performance.- Advanced social package: voluntary medical insurance, life insurance, cellular communication compensation.- Opportunity for growth within the company.

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