OverviewWe’re seeking a brand-savvy, content and digital media-oriented marketing manager to lead marketing for inVisionU University by inDrive, with a focus on building the brand of the innovative university in Kazakhstan.Key Responsibilitiescampaign management: plan and execute marketing campaigns through different channels together with the sustainability marketing team and external contractors: paid ads, social media, influencer marketing, email marketing, traditional and new mediabudgeting: develop and manage the communications budget, ensuring cost-effective use of resourcesstakeholders’ engagement: communicate effectively and timely with key stakeholders of the project - education community, audience, partnersmedia relations and influencer marketing: engage with top and most relevant media, strategic partners, opinion leaders, and communities in the regions (securing various media placements: interviews, articles, etc.) and maintain coherent communication with them; prepare and distribute press releases, media kits, and other publicity materialscontent management: set the communications goals and oversee the effectiveness of the content (video, texts) created for various channels and platforms (webpage, social media, newsletters, press releases)measurement and analytics: track and measure the effectiveness of communication strategies and campaignsRequirements:have 5+ years of experience in marketing, with at least 2-3 years in the Kazakhstani educational field.Experience in working with contractorsBest case practices in content and influence marketingStrong project management skills, being capable of handling multiple tasks in a fast-paced and changing environmentStrategic thinking with a solutions-focused approach, readiness to make independent decisionsCollaborative team player comfortable working in cross-functional teamsExcellent written and verbal English and Kazakh skillsBe located in AlmatyWhat We Offer:Impactful Work: Be part of a project that makes a real difference in the lives of youthGrowth Opportunities: Take on a leadership role in a high-impact, global initiative, which offers professional growth and development opportunities.Collaborative Environment: Work with a passionate, dedicated team that values innovation, diversity, and inclusion.Competitive Compensation: Attractive salary and benefits package.Компания InDrive
