Senior Manager, Frontline Marketing - CCAR

• Assume project leader role on the projects that s/he is leading facilitating collective genius and collaboration among Category Teams, IMX Team, C&Cl, Franchise Leadership, Finance, Technical, PAC, Legal and relevant bottling partner’s team.
• Develop the idea, drive the system wide alignment (Idea, execution, KBIs, budget) and oversee the execution of national/regional/channel/account specific promotions that will amplify the brand ideas/programs/innovations aligned to be deployed the market.
• As the owner of the projects own DME (Direct Marketing Expenditure) management and due diligence related with the projects s/he is leading.
• Bring a holistic understanding-based brand analytics in the specific projects as well as on the overall brand progression that would feed into risks/opportunities of the brands/business/region/channels as well as project specific AARs.
• Be the owner of local insights both brand/projects based as well as overall consumer psyche and feed them to rest of the system for effective strategy articulation and activation planning
• Provide input to localization and real-time amplification of IMX campaigns within the region and/or participate in agile development of market-level IMC campaigns
• Manage brand activation at the field level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers

• Relevant degree in Marketing

• Marketing activation and leadership experience
• Business, commercial and financial acumen
• Experience working with The Coca-Cola Company external partners (bottlers and customers)
• Experience working in cross-functional and cross-geographical teams is preferred

• Manage key brand projects with cross functional teams
• Track, measure & provide actions to improve value share & business performance
• Provide local market insights that feed into annual plans (consumer, shopper, category)

Coca-Cola