Customer Growth & Product Marketing Manager

• Develop go‑to‑market strategies for new products and features: audience and segment analysis, value proposition development, channel selection.
• Plan and coordinate launch campaigns for new products, features, and releases — from initial concept and audience segmentation to messaging and promotion channels.
• Collaborate with product and content teams to define the customer value of new functionality and tailor messaging for different customer segments.
• Coordinate the creation of marketing assets (email sequences, landing pages, case studies, webinars) to drive engagement and conversion into active product usage.

• Design and run customer development interviews and research to uncover customer needs, growth drivers, and adoption barriers.
• Analyze the end‑to‑end customer journey (CJM) from first activation to mature product usage and identify triggers for upsell and retention.
• Build retention campaigns for different lifecycle stages: activation, upgrade, and re‑engagement.
• Collect and process customer feedback, monitor NPS, and translate insights into proposals for improving customer experience.
• Work closely with Commercial and CSM teams to gather insights and ideas that strengthen loyalty within the existing customer base.

• Plan and execute initiatives that increase revenue from the existing client portfolio (cross‑sell, plan upgrades, growth of direct bookings share).
• Coordinate a digital traffic project for hotel clients: support hotels in setting up acquisition channels (SEO, paid search, paid social/targeting, AI‑based platforms), analyze performance, and roll out best practices.
• Coordinate communication between client, marketing, and product teams to ensure that traffic acquisition efforts convert into bookings and commission growth.
• Prepare funnel and performance analytics for each initiative and identify opportunities to improve key metrics.
• Optimize and scale successful approaches across the client base.

• 3+ years of experience in lifecycle, CRM, or product marketing roles, ideally in B2B SaaS or digital services.
• Proven track record of running multi‑channel campaigns (email, in‑product, paid, content) aimed at activation, retention, and upsell.
• Strong analytical mindset and data‑driven decision‑making: ability to work with funnel metrics, cohorts, A/B tests, and revenue impact.
• Experience with customer journey mapping and customer research (interviews, surveys, feedback analysis) and turning insights into hypotheses and experiments.
• Hands‑on experience with performance channels (SEO, paid search, paid social/targeting); ability to brief and challenge agencies or internal specialists.
• Excellent project management skills: ability to coordinate several initiatives in parallel, align stakeholders, and deliver on time.
• Strong communication skills in English and native Russian; ability to translate product language into clear customer value for different segments.
• Proactivity and ownership mindset: readiness to propose new growth ideas, test them fast, and iterate based on results.
• Nice to have: experience in hospitality, travel tech, or e‑commerce, and familiarity with hotel marketing and direct booking mechanics.

• Competitive salary based on your experience and quater bonus based on your results.

• Work hours vary depending on your location (Monday-Friday, 40 hours per week).
• Medical Insurance after probation period (3 months).
• Possibility to attend courses/conferences paid by company.

• The start-up environment is fast-paced and constantly growing, with full support from our established international team.
• Team of motivated experts and great room for professional growth.
• Online&Offline camps, workshops and gatherings with international team.

• Network with colleagues from all over the world (Random Coffee Program).

Exely