Senior Brand Manager
- Алматы
- Постоянная работа
- Полная занятость
- You will be responsible for driving market penetration in Kazakhstan through the brand building, acquisition, and retention tactics.
- Develops and implements annual plans, strategies, and programs to drive category growth, having full responsibility for all communication with the agencies, key stakeholders, and partners.
- Creates proactive business action plans, as a response to market dynamics, collaborating closely and cross-functionally with all support and commercial functions.
- Lead & develop a local brand positioning, perception and identity beyond ATL, including PR & events.
- Ensure we consistently produce best-in-class copy and creatives that resonate with consumers across all touchpoints.
- Initiating and using marketing research according to the needs
- Working with internal analytics to evaluate the effectiveness of marketing activities
- Drive continuous improvement by adopting an experimental approach to uncover new opportunities, optimize campaign performance and grow lifetime customer value.
- 5+ years in similar roles to brand management and product marketing, preferably e-commerce, retail, IT, Telecom, FMCG.
- Strong experience in driving impactful creative campaigns, developing excellent creatives, and aesthetic acumen.
- Deep understanding of global and local market trends, successful marketing mix, and strategic best practices.
- You are accustomed to working in the matrix- or other complex environments and are able to cope with a good degree of ambiguity
- Project management - ability to manage multiple projects in a fast-moving and ever-changing environment with maturity and foresight to cope with input and changes.
- A KPI and results-oriented person, capable of driving both strategic direction and tactical optimization.
- Collaborative and honest - work with integrity as a valuable member of the virtual European team, sharing best practices and building on others' work to drive synergy, agility and pace of change across the sector.
- English level intermediate +
- The opportunity to work for the top online brand, a place that takes the best out of being a global company and bringing a nice local flavor;
- Beautifully designed office. However, a remote model for our employees is also implemented;
- Continuous investment in your development, the chance to connect for advice and inspiration to other professionals from all over the world;
- Complex compensation package (annual performance-based bonus, medical insurance, flexible benefits compensation and more);
- Friendly, curious and driven colleagues that get stuff done and consider that enjoying the ride is far more important than rules and