Marketing Lead, Eurasia

• Develop Marketing strategy to drive performance of categories across all markets & channels with a sustainable P&L delivery on a monthly / quarterly and annual horizon.
• Develop and implement superior consumer and customer activations aligned with brand equity, renovation, and innovations strategy.
• Ensure effective working relationships and cross functional alignment of the category marketing plans with Sales, BD, PCM, CI, CS&L and Finance.
• Guide the Agencies to ensure effective and efficient consumer / shopper activations in accordance with brand plans, activation strategy.
• Manage and prioritize resources and investments to deliver category and brand targets and drive ROI across all channels
• Lead Equity & Innovation development & implementation for Local Jewel Brands.
• Collaborate with central Equity & Innovation teams to develop insight led and strategically relevant communication that drive Global/Regional brands health and category growth.
• Enhance synergies across the teams and aligned execution of strategic and operational plans.
• Coach Marketing Team and build leadership capabilities to grow.

• Master of Economics or Marketing.
• Solid multi-category experience.
• Strong cases in development and execution of marketing strategy and programs based on consumer insights.
• Proven track record in development and introduction of new products, discovering new market opportunities and brand repositioning.
• In-depth understanding of consumer needs, shopper preferences and customers’ expectations
• Ability to influence senior stakeholders and manage cross-functional teams

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