Brand Manager RX (cardio-pain)
САНДОЗ КАЗАХСТАН
- Алматы
- Постоянная работа
- Полная занятость
- Drive the growth of brand portfolio, effectively managing their life cycle, establishing and managing effective strategic partnerships with internal and external partners;
- Develop strategic marketing plans in line with brand and Sandoz strategy incorporating opportunities to enhance lifecycle value and product differentiation;
- Develops marketing action plan that defines market development, marketing activities, promotional strategies, and related sales objectives;
- Forecasts and optimizes the allocation of resources within brand according to strategic priorities and to areas of high impact and drives effective use of resources according to commercial priorities;
- Monitor and control product performance and adjust plans accordingly. Feedback to logistics department and assurance of forecast of inventory levels of allocated products ensuring continuous supply at minimum necessary inventory levels;
- Propose and use digital/media and other engagement channels and innovative ways of brand promotion to improve brand promotional impact;
- Possess in depth knowledge of the customer/marketplace, key dynamics, and company policies as well as up to date knowledge of key competitors and their likely strategies – translate into effective customer segmentation and customer specific tactics;
- Participates in the Business planning for designated brands (jointly preparation of Business reviews, Business Plan and Strategic Plan);
- Communicate effectively within the organization to ensure the motivation and alignment of sales force and other key departments and to ensure the achievement of product objectives;
- Collaborate intensively with Customer Experience & Engagement teams for potential Omnichannel engagement, event, capabilities, partnership, innovation and other opportunities for brand growth.
- Experience in marketing (product management) not less than 3-5 years;
- Experience working with media will be preferable;
- University degree, ideally Business/Marketing/Medicine;
- Be sensitive to market dynamics, regional differences, segmentation, pricing strategies and understand marketing research;
- Fluency in English, excellent presentation and communication skills for a wide variety of audience;
- Ability to build and maintain close relationship with local opinion leaders ability Analytical approach with focus on sales performance and related KPI’s is critical and competitive benchmarking;
- Demonstrate strong communication skills, provide input to field managers and representatives, report writing and presentation skills;
- Cooperation and Team-work, Innovative and Creative.
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