Senior Marketing Manager KZ
- Алматы
- Постоянная работа
- Полная занятость
- Take full ownership of KZ regional marketing, from business strategy to marketing on-hands daily execution;
- Develop and execute non-standard marketing initiatives that resonate with local culture and users;
- Sign sponsorship projects and execute them independently;
- Design and execute user growth campaigns across acquisition, activation, and retention;
- Build and strengthen community engagement, working closely with Binance Angels and local partners;
- Organize and manage offline and online events (meetups, roadshows, collaborations);
- Manage local marketing budgets, ensuring efficient allocation and ROI;
- Deliver timely and clear reporting and accountability on campaign performance;
- Collaborate cross-functionally with global and product marketing teams to localize campaigns.
- Minimum 2 years of relevant marketing experience (Web3, fintech, or agency background preferred);
- Proven track record in campaign management, community building, or lifecycle marketing;
- Native or advanced level Russian/Kazakh proficiency;
- Strong analytical skills, with the ability to translate insights into actions;
- Comfortable taking full ownership and operating with accountability;
- Strong English communication skills (both written and spoken);
- Previous experience working in a Web3/crypto marketing agency or startup is highly desirable.
- Experience working in fast-scaling tech or fintech companies;
- Hands-on experience with local PR, influencers, or grassroots communities;
- This is an individual contributor role: you must be proactive, hands-on, and ready to execute independently in close collaboration with the team.
- A senior-level role with full ownership of marketing in one of Binance's top-priority regions;
- The opportunity to shape the regional strategy and community presence from the ground up;
- A highly dynamic, international environment with the world's leading crypto brand;
- Cross-regional collaboration with global marketing and product teams;
- Competitive compensation and growth opportunities within Binance.
- Shape the future with the world's leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle unique, fast-paced projects with autonomy in an innovative environment
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)