Digital Marketing Specialist
TTM Dev KZ
- Алматы
- Постоянная работа
- Полная занятость
- Planning, launching, and optimizing advertising campaigns in paid channels (Meta Ads, Google Ads, Telegram Ads, TikTok Ads, etc.)
- Setting up and maintaining analytics systems (Google Analytics, Amplitude, etc.)
- Adapting creatives and landing pages to different scenarios
- Testing new traffic sources, advertising formats, and targeting approaches to improve customer acquisition.
- Developing media plans, budgeting
- Conducting A/B tests (creatives, targeting, landing pages)
- Monitoring the effectiveness of advertising campaigns
- Managing advertising accounts, tracking and preventing blocking
- Funnel analysis and identifying growth points at all stages of traffic acquisition
- Preparing reports and scaling proposals
- 3+ years of experience as a performance marketer
- Experience working with multiple advertising networks and traffic sources.
- Skills in analytics (Google Analytics, Amplitude, etc.)
- Results-oriented approach: achieving CPA, ROI.
- Ability to manage multiple campaigns, quickly test hypotheses, and scale successful campaigns
- Experience in marketing financial services, cryptocurrency, blockchain, gaming, and gambling.
- Understanding the specifics of promoting crypto products in various jurisdictions.
- Basic copywriting and creative development skills (Figma, Canva, AI editors).
- Ability to work with task trackers (Linear, ClickUp, etc.).
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