PPC / Google Ads Specialist

SCOAST

  • Казахстан
  • Постоянная работа
  • Полная занятость
  • 6 д. назад
About the PositionWe are a fast-growing direct-to-consumer supplement brand specializing in premium health supplement products selling across the United States.We're looking for an experienced Google Ads Account Manager to take full ownership of our paid search and shopping campaigns. You'll work closely with our marketing team to drive profitable customer acquisition, optimize our funnels, and scale what's working.This isn't a set-it-and-forget-it role. You'll be expected to actively manage, test, and improve performance on a weekly basis.What You'll DoBuild, manage, and optimize Google Ads campaigns across Search, Shopping, Performance Max, Display, and YouTubeOwn Google Merchant Center setup, feed optimization, and troubleshootingDevelop and execute paid search strategies aligned with our funnel structure (cold traffic, retargeting, brand defense)Conduct keyword research, audience segmentation, and competitive analysisMonitor performance daily and provide actionable insights on spend efficiency, ROAS, and CACA/B test ad copy, landing pages, bidding strategies, and audience targetingCollaborate with our creative and copywriting team on ad messagingStay current with Google's evolving features, algorithm changes, and best practicesRequirementsProficient in English (written and verbal) – clear communication is essentialMinimum 3 years of hands-on Google Ads experience, specifically in e-commerceProven track record managing $50k+/month in ad spendDeep expertise in Google Shopping campaigns and Performance MaxStrong working knowledge of Google Merchant Center
(feed management, diagnostics, policy compliance)Experience with conversion tracking setup via Google Tag Manager and GA4Familiarity with supplement, health, or wellness advertising (including policy restrictions) is a strong plusData-driven mindset with ability to translate metrics into strategic decisionsStrong communication skills and ability to work independentlyBonus PointsExperience with landing page optimization and CRO principlesFamiliarity with attribution tools (Triple Whale, Northbeam, or similar)Background running Google Ads alongside Meta campaignsExperience scaling DTC brands from six to seven figures

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