Trade Marketing and Business Development Manager

pladis Kazakhstan

  • Казахстан
  • Постоянная работа
  • Полная занятость
  • 6 ч. назад
We are looking for a talented Trade Marketing and Business Development Manager who will strengthen our brand presence in retail, boost the effectiveness of promotional activities, and play a key role in connecting Marketing, Sales, and Product teams.If you think strategically, understand the FMCG landscape, and know how to turn ideas into measurable commercial results — we would love to meet you!Key ResponsibilitiesDevelop and execute trade marketing solutions
  • Launch new products and promotional campaigns that enhance brand visibility and in‑store performance.
  • Create loyalty and sales‑driving initiatives.
  • Manage promotional activities, discounts, and other trade marketing tools.
Cross-functional collaboration
  • Act as the main link between Product Development, Sales, Marketing, and external partners.
  • Coordinate marketing plan execution with internal teams.
  • Support the Sales team with materials, motivational programs, and communication tools.
Market analytics and insights
  • Monitor sales dynamics, consumer behavior, market trends, and campaign effectiveness.
  • Prepare analytical reports and performance summaries for management.
  • Identify growth opportunities and propose improvement strategies.
Operational support
  • Manage day-to-day tasks of the trade marketing function.
  • Participate in company-wide initiatives and support project execution.
  • Develop and implement effective KPIs for the sales team.
Ideal Candidate Profile
  • Higher education degree.
  • 5+ years of experience in Trade Marketing or FMCG-related roles.
  • Strong understanding of the FMCG market and retail channel dynamics.
  • Ability to analyze large datasets and extract actionable insights.
  • Strategic thinker with excellent project management skills.
  • Proactive, results-driven, and comfortable working cross-functionally.
We Offer
  • The opportunity to influence brand strategy and trade marketing development in Kazakhstan Uzbekistan and Kirgizstan.
  • A stable and dynamic work environment.
  • Participation in major product launches and large-scale marketing projects.
Professional development and career growth opportunities within the companyOn 8 June 2016, Yildiz Holding, CEEMEA (Central & Eastern Europe, Middle East and Africa)'s largest food company, has brought together its core biscuit, chocolate, and confectionery businesses Godiva Chocolatier, United Biscuits, Ulker and DeMet's Candy Company, to form a new global company, "pladis".pladis unites internationally recognised brands Godiva, a leading premium chocolate brand worldwide, McVitie's, a leading biscuit brand with a heritage in the UK and Europe, and Ulker, the leading biscuits and confectionery brand in Turkey and Middle East; a love mark in its category. Together they form a $US5.2 billion business, positioning pladis as a global leader in the category.With 36 factories in 13 countries, including Kazakhstan, pladis globally employs 26,000 people.pladis is owned by Yildiz Holding, and combines three centuries of baking and confectionery expertise by bringing together its iconic Godiva, McVitie's and Ulker brands.The very name of our business shows our ambition; pladis comes from 'Pleiades', which is a constellation of seven stars that can be seen from every corner of the world. That's exactly what we hope for our business – to be in every corner of the world, making people happy with our products. This direction is brought to life through our Central Idea; 'We promise happiness to the world with every bite'. And that is exactly what we will do. Our promise of happiness extends beyond our products. For pladis that also means genuine care and commitment to protecting the environment; continually improving the responsible and sustainable sourcing of our ingredients; fair and respectful dealings with our suppliers and partners; a lasting commitment to public health; giving back to society and importantly, a happy and equal opportunity workplace for our people. pladis creates a global network which understands the local needs well and operate through different geographies, and add value to the communities where we currently reside. We will continue to strengthen our family around the world while supporting equal chances and providing a diverse and inclusive environment following the shared culture of our corporate roadmap G0AL21. Our dedication to innovation and quality is commitment to our consumers.Hamle Company is a part of the Yildiz Holding from May 2014. Since that time the business has enjoyed strong growth and prosperity and we are now embarking on a new journey as "pladis". We have a factory and office in Kaskelen, where we successfully produce our well-known brands, such as Albeni chocolate, Hamle and Ulker biscuits, and a number of other popular products.We welcome you to join our exiting journey!

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